Netflix should sell ads

Why Netflix Should Sell Ads – Stratechery by Ben Thompson

4.4.2022 — First, an advertising-supported or subsidized tier would expand Netflix’s subscriber base, which is not only good for the company’s long-term …

Netflix Readies To Sell Ads – Forbes

Netflix Readies To Sell Ads

24.10.2022 — Xandr can provide Netflix with capacity to either sell direct ads directly to marketers or buy ads programmatically. At the announcement it was …

In the past few months, Netflix has made a number of partnerships as they get ready to launch an ad supported tier next month.

1 Reason Netflix Should Sell Ads, and 1 Reason It Shouldn’t

1 Reason Netflix Should Sell Ads, and 1 Reason It Shouldn’t | The Motley Fool

7.5.2022 — Why it makes sense: Ads would help with customer growth. The argument for Netflix to start offering an ad-based membership is straightforward.

The top streaming business is now open to a strategy that it has long avoided.

How Ads on Netflix Will Change the Way You Watch – TIME

How Ads on Netflix Will Change Your Streaming Experience | Time

18.10.2022 — Netflix’s new ad-based plan will allow subscribers to cut costs by at least a third in exchange for a few streaming drawbacks.

Netflix’s new ad-based plan will allow subscribers to cut costs by at least a third in exchange for a few streaming drawbacks.

What Netflix Ads Mean for the Rest of the Streaming Market in …

What Netflix Ads Mean for the Rest of the Streaming Market in 2023 | Barron’s

9.1.2023 — Zagorski noted that while Netflix sells ads at a cost per 1,000 impressions, or CPM, of $60, AVOD inventory can sell for as little at $15.

DoubleVerify CEO Mark Zagorski predicted big changes for the streaming advertising market in an interview at the CES trade show.

Netflix Should Sell Ads, One Analyst Says. Why That’s Not …

Netflix Should Sell Ads, One Analyst Says. Why That’s Not Likely to Happen. | Barron’s

23.6.2021 — Martin has also been arguing for many months now that Netflix investors would be better off if the company began selling advertising — and …

Laura Martin of Needham says the streaming service’s stance is “materially value-destructive” for shareholders.

Should Netflix sell ads? – The Hustle

6.4.2022 — An ad-supported Netflix tier would offer price-sensitive subscribers a low-cost alternative, and if done right, the user experience wouldn’t …

Why some analysts believe Netflix may need to un-differentiate itself.

Netflix Launches Ads — Here’s Everything You Need to Know

3.11.2022 — Advertisers were told they can purchase Netflix ads through Xandr’s demand-side platform, the adtech firm’s tool that buys programmatic ads for …

Netflix plans to offer an ad-supported tier this year and is pitching advertisers the chance to run commercials alongside shows.

Netflix Should Sell Ads – Hacker News

The second Netflix introduces ads I would drop my subscription and never go back. If Netflix at the same time increased the cost of a “non adverstiment” …

Why Netflix chose Microsoft to sell ads – AdNews

18.7.2022 — “All ads served on Netflix will be exclusively available through the Microsoft platform. Today’s announcement also endorses Microsoft’s …

Xandr, formerly AppNexus, is the key.